Website Content Planning Guide for Therapists
Everything you need to write your therapy website - page by page
A practical guide for therapists who know what they do, but aren't quite sure how to write about it.
Writing your therapy website is one of those tasks that feels like it should be straightforward - and then somehow isn't. You know your work, you know your clients, but sitting down to write about yourself is a different matter entirely.
This guide takes you through the process step by step, page by page, so you always know exactly what to write and why it matters.
WHAT’S INSIDE
The Website Content Planning Guide for Therapists in Private Practice covers every page of your website, with clear guidance, practical tips, and real examples to help you get started:
Before you start - define your ideal client and write from their perspective
Getting found online - a plain-English guide to SEO and keywords
Practical considerations - plan your pages, navigation, and images
Home page - six sections, from headline to call to action
About page - how to write about yourself without it feeling awkward
Services page - what you offer, who it's for, and what it costs
Contact page - make it easy and low-pressure to reach out
FAQ page - answer the questions that stop people from getting in touch
Blog page - how to write posts that build trust and support your SEO
WHO IT’S FOR
This guide is for therapists setting up or refreshing their private practice website who want their content to feel authentic, client-focused, and genuinely useful - not generic or clinical.
You don't need to be a writer. You just need to know your clients and be willing to sound like yourself.
Rather than telling you what good website content looks like in theory, this guide asks you to write yours as you go. Every section includes tips, examples, and a space to draft your own content, so by the time you've worked through it, your website copy is done.
Printable PDF workbook to help you plan and write your therapy website
Instant digital download. PDF format, 57 pages
£29